Start by applying a small amount of wax onto a foam pad or applicator. Work in small sections, applying the wax using light pressure and circular motions. Allow the wax to haze and then use a clean microfiber towel to buff off the residue, revealing a beautiful and glossy finish.

You don't want your cloth to be soaked just slightly damp. Apply the polish over the area of the shoe you want to shine in section. Start with the heel for practice. Once it's evenly coated keep moving your fingers in small circles barely pushing, basically just the weight of your fingers is how much pressure to use.

The secret? "Spit, water, or my own warm breath." He says the water content acts as a lubricant on the polish so that vigorous rubbing with a cloth will work the polish into the underlying wax, "creating in time a durable and mirror-like coating."